In 2023, Rolex’s turnover surpassed 10 billion Swiss Francs for the first time, with its market share exceeding 30%.
According to the annual Swiss watch industry report by Morgan Stanley and LuxeConsult, Rolex set new records for itself and the watch industry, with an estimated astonishing revenue of 10.1 billion Swiss Francs, an 11% increase from 2022, and a market share of approximately 30.3%, continuing its dominance in the watch world. The report by Morgan Stanley and LuxeConsult also notes that Rolex’s annual production in 2023 is estimated to reach 1.24 million units, showing a slight growth of 3% from 2022. The good news is that the report indicates an increase in the production of the Submariner series and…