The Rise of the “Stunt Double” Watch: Why Rolex Collectors in 2026 Are Leaving Their Grails in the Safe
Introduction In the high-stakes world of luxury horology, 2026 has cemented a quiet but profound shift in how collectors interact with their timepieces. The modern Rolex—be it a pristine Cosmograph Daytona or a rugged Submariner—is no longer just a tool watch; it is a highly liquid, hyper-valued alternative asset class. But this astronomical rise in physical value has birthed a fascinating behavioral paradox among high-net-worth individuals: the rise of the “Dual Owner” phenomenon and the implementation of the “Stunt Double” strategy. The Reality of Modern Ownership: Risk and Depreciation For decades, the ethos of owning a Rolex was to wear…